How did Heroine Cosmetics come into being?
The idea for Heroine Cosmetics came to me a week after I had attended PAX East in March of 2015. Throughout the entire convention, I had noticed that most, if not all, of the swag, merchandise, even the ads, had all been geared toward a male audience. A week later I was browsing in Sephora and as I picked up a palette of eyeshadows, I found myself longing for something a little more… nerdy. Then it hit me. Why didn’t I make my own geeky cosmetics products to share with all my nerdy friends?